Wednesday, July 14, 2010

Process of communication


The Communication Process will help you to :

  • · Identify the messages that need to be sent
  • · Determine your target audience for communication
  • · Decide on your message format and timing
  • · Draft your message and gain approval where required
  • · Communicate your message, through communications events
  • · Gather feedback and improve your communication processes

By using this Communication Process, you can:

  • · Clearly identify your project stakeholders
  • · Identify your stakeholders communications needs
  • · Run any type of communications event to send out your message
  • · Ensure the right people receive the right information at the right time.

Organisations cannot operate without communication. Communication can take various forms but all forms involve the transfer of information from one party to the other. In order for the transfer of information to qualify as communication, the recipient must understand the meaning of the information transferred to them. If the recipient does not understand the meaning of the information conveyed to them, communication has not taken place. Communication is the life source of organisations because organisations involve people. People cannot interact with each other without communication. In the absence of communication, everything would grind to a halt.

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