10 Step Strategies for Going Global

1. Conduct market research to identify your prime target markets.
2. Search out the data you need to predict how your product will sell in a specific geographic location.
3. Update your database rigorously with a view to focusing more closely on those products or services which are in demand and dropping those which are not.
4. Articulate your business plan for accessing global markets.
5. Get companywide commitment.
6. Build a web site and implement your international plan sensibly.
7. Factor in a two year lead time for world market penetration.
8. Make personal contact with your new targets armed with culture specific information and courtesies, professionalism and consistency.
9. Value the relationship more than the deal; the individual is more important than closing the deal under discussion.
10. Welcome the unknown